Enjoy a bit more information on Farmer Mark and how he came about bringing us the Pier Plaza farmers market, held every Wednesday from 1pm - 6pm.
Finance to Farmer, Farmer to Vendor
After a masters degree in finance and a career in investment banking, Farmer Mark stumbled upon a career in agriculture when his dot.com aspirations burst with the bubble in 2001.
Instead, Mark found himself in the business of tomatoes. He spent the next six years running a small tomato farm in Ventura County using organic, hydroponic and conventional growing methods.
An abundance of crops lead to selling in the local farmers' markets. Seeing a glaring need for a better run market, Mark decided to create his own. He now runs six certified farmers' markets in southern California.
"Our vision is to create the best market
experience for both farmers and the community."
Farmer Mark cares about the health of food, farms, communities—and you!
Fueled by a knowledge of the power of real food, a passion for healthy living and a background as a tomato farmer, Mark is dedicated to improving the well-being of all of them. He does so through his six certified farmers’ markets and the non-profit organization Sprouts of Promise. As Mark explains, "Our vision is to create the best market experience for both farmers and the community."
Mark serves on the Board of the State of California Certified Farmers’ Market Advisory Committee, which advises the Secretary of Agriculture, and has given a TEDx talk on how he “fell in love with a tomato.”